White-label AI chatbot use case
White-Label AI Chatbot That You Can Resell to Clients
Create a white-label AI chatbot using LLMs like OpenAI and voice providers like ElevenLabs. You can embed these on your client's website using a simple embed code, which is white-label with your agency's URL. You can then build lines for AI voice call and AI chat interactions on their website. These white-label AI chatbots can intercept incoming queries, book appointments, transfer to a live person, send payment links, send SMS, etc.
Create agents and test the platform for free. Pay only when you start onboarding clients.
Published Oct 8, 2026 · Updated Oct 8, 2026 · Reviewed by Raj Baruah
Create AI chatbots without any coding skills
There are no technical skills or change management required either on your side or your client's side. The built-in automation inside VoiceChatter allows you to easily generate a curated AI chat agent specific to the client's requirement and output it in the form of an embed code. The embed code simply needs to be copied and pasted on your client's website, and your white-label AI chat agent will be active.
AI chatbot that engages visitors on web calls and web chat
Used by teams that consistently win clients with AI chatbot automation
A white-label AI chatbot platform built with an agency-first approach
VoiceAIWrapper has been thoughtfully designed to help you create and deploy an AI chatbot on your client's website at a profit.
01 / AI chatbot builder
Just point the AI chatbot builder to your client's website or their documents, and it'll automatically generate the prompt and the agent settings. Native integrations allow you to connect to tools like SMS, calendar, email, WhatsApp, etc.
02 / Adjust the AI chatbot settings to suit your client's preferences
Select whether the AI chatbot needs to engage visitors on chat, voice, or both.
Select what business systems the AI chatbot needs to connect to and what actions it should perform.
Use our headless AI web widget builder to completely customize the look and feel of the AI chatbot based on your client's branding.
03 / Create your pricing offer
You can now decide how much you want to bill your clients for chat interactions. You can connect your Stripe account to get paid whenever the client needs to pay you for AI chat or AI call usage on their website.
04 / Connect the AI chatbot to your client's website
The customized AI chatbot that you have created for your client is available as an embed code. This embed code has your brand's URL. All you need to do, or your client needs to do, is copy and paste the embed code on their website. Once the embed code is live on their website, the agent will start engaging incoming visitors on chat and web calls. Depending on the visitor's preferences and your agent settings, all conversations and transcripts will be available inside your logs, and your client will be billed based on the billing plan that you have assigned for them.
When this setup fits
This AI chatbot setup solution is ideal if you are a marketing agency building websites for clients, or if you're an agency that works with plumbers, law firms, dentists, or spas and you want to improve your clients' lead generation and response time using an embedded AI chatbot on their website.
VoiceAIWrapper makes it incredibly easy to create and customize AI chatbots for your clients. The AI chatbot that you generate inside VoiceAIWrapper is thoroughly trained on your client's website, their FAQ, and their procedures. Also, in terms of branding, you can heavily customize the AI chatbot to look exactly like your client's website with our headless design option.
The AI chatbot can operate in multiple languages and speak in different voices. You can use the latest models from ElevenLabs, OpenAI, or Grok to create these chatbots inside VoiceAIWrapper, and you do not have to manually configure anything.
Features
Create a white-label AI chatbot for your client in under 60 minutes
multi-provider AI
Multi-provider integration
VoiceAIWrapper offers a built-in AI engine that uses frontier models like OpenAI and ElevenLabs. It offers you everything that you need to create multimodal conversational AI agents that can take phone calls as well as chat with website visitors. In case you have built agents for AI chat on Retell AI, Vapi, or ElevenLabs, you can also sync them by adding their API keys to VoiceAIWrapper. If you use external providers, the embed code for the AI chat widget will be completely white-label, and your client would not see the underlying provider in the embed code. They will see your brand.
The fully customized white-label AI chatbots that you create are multimodal. They can engage visitors on web chat, and they can also engage visitors over web call. You have full control in agent settings to select which mode to use, and you can offer visitors the option to do both web chat as well as voice chat.
Explainer Video Coming Soon
VIDEO WALKTHROUGH
Learn how to create white-label AI chatbots for your clients
In this short video, we show you how to take your client's website and FAQ documents and create an agent that is trained specifically for your client: how to switch on multimodal AI assistants and how to embed your white-label AI chatbot on your client's website.
VoiceAIWrapper automates the entire process of reading your client's website, going through their FAQ documents, and learning from links, videos, or any knowledge source. It has a built-in AI engine which does all of that behind the scenes, also allowing you total control over minor edits and tweaks.
integration capability
Ease of integration
VoiceAIWrapper offers a native GoHighLevel integration, along with native calendar and SMS integrations. HubSpot can be connected through APIs and webhooks. You can also use APIs and webhooks to connect to external systems and tools like WhatsApp.
Reliability
Reliability
VoiceAIWrapper has a 99.9% uptime spread over the last two years, and its uptime is monitored by a third-party provider.
FAQ
Questions that agencies ask us when they look for white- label AI chatbot solutions
What is a white-label AI chatbot?
A white-label AI chatbot is a chatbot that you can offer to your clients under your own branding. VoiceAIWrapper allows you to create a white-label AI chatbot for your clients. Our platform provides the technology behind the chatbot while your clients see your brand, your logo, and your billing portal. VoiceAIWrapper offers AI website chat, AI web calls, branded client portals, and client billing in one agency platform.
Can I put my own branding and domain on the chatbot service?
Yes, you can customize the website web widget to match your client's brand and give clients a portal on your own domain with your logo. Your agency can also completely customize the AI chatbot to look exactly like the client's website. We offer this with the headless customization in our Scale plan. With VoiceAIWrapper, your agency controls the client-facing experience and relationship while VoiceAIWrapper takes care of the underlying technology, client management, client portal, and billing without you having to expose the underlying technology.
Can I manage chatbots for multiple clients from one account?
Yes, you can create multiple AI website chatbots and onboard multiple clients. Our PayasYouGo gives you a client account for free so you can onboard your client account without having to pay us anything apart from usage charges for your AI tokens. Moving forward, you can onboard as many clients as you want to. You can onboard multiple clients with one VoiceAIWrapper account and each client gets their own AI chat and AI voice call dashboard under your brand, with their own analytics and their own billing portal. You can also manage the chatbot for them and you can also control what kind of edit rights they have for the AI website chatbot that you have created for them.
Can my clients edit their own AI chatbot?
Yes, VoiceAIWrapper offers you an easy-to-use AI agent builder. The agent wizard reads websites, documents, files, and links to train your AI chatbot on the specific business. It also offers native integration to connect with tools like SMS, calendar, email, WhatsApp, etc. You can also connect to a CRM system like GoHighLevel, HubSpot, or other CRMs. Whether your clients can edit their own AI chatbot depends completely on whether you want to give them that permission. VoiceAIWrapper allows you to control what level of access your clients get to the chatbot: whether they can create it, they can edit it, or they can simply view the chatbots that you have created for them.
Can visitors use both text chat and voice on the website?
Yes, the AI website chatbots that VoiceAIWrapper allows you to create for your clients are multimodal. They can interact on chat as well as through browser-based voice conversations or web calls. Irrespective of the channel, you will get a detailed transcript and chat history or call history in your agency portal, which can also be simultaneously shared with your client via their client portal. You can give your website visitors the option to choose chat or web call and they can switch between chat and web call in the same conversation.
Do I need a separate AI provider account to get started?
No, VoiceAIWrapper gives you everything that you need to create white-label AI chatbots that you can resell to clients or use for your own business. With either the PayasYouGo account or the Scale plan, you get bundled AI credits and you can top up more AI credits if you need to. Those AI credits give you access to built-in frontier models for AI chat and AI calls. If you wish to connect external providers like Retell AI, Vapi, or ElevenLabs, you can do that using your BYOK option. BYOK is a paid add-on with a trial and it is an add-on on PayasYouGo and is included in our Scale plan.
Can I train the AI chatbot on each client's website and business?
Yes, VoiceAIWrapper offers an AI agent builder which can read your client's website, your client's documents, or any links that are provided and gather all information about your client's business and their operating process. Based on that, it creates a knowledge base. You can also add to the knowledge base, and when the website AI agent answers, it will draw the answers from that knowledge base. You can also periodically update the knowledge base and the built-in AI system checks for new updates in the knowledge base before answering. You also have tight control over what it should not do and share over web chat and web calls.
How do I add the AI chatbot to my client's website?
After you have created the AI chatbot using VoiceAIWrapper's built-in AI chatbot builder, you get an embed code. This embed code is branded with your URL, provided you have connected your domain to VoiceAIWrapper, and all you need to do is copy and paste the embed code on your client's website. The AI chatbot is active as soon as somebody interacts with it on your client's website and it can now start engaging visitors over web chat and web calls. You will get transcripts and recordings, depending on the mode of operation of the AI chatbot on your client's website.
Can the AI chatbot capture leads and book appointments?
Yes, capturing incoming leads and booking appointments is one of the primary use cases that AI website chatbots are used for. VoiceAIWrapper also offers native integration with calendar tools, CRM systems, SMS, email, etc. There are native integrations plus there are APIs and webhooks, which are available and allow you to connect the AI website chatbot with your business tools to book calendars, transfer to a live human being, or trigger any other action.
Can I connect the chatbot to a CRM system or other automation products?
Yes, VoiceAIWrapper offers a native integration with GoHighLevel. We also offer APIs and webhooks, which you can use to connect HubSpot and other tools. You can also connect automations built on n8n, Make.com, and Zapier to your AI website chatbot.
Does the AI website chatbot support multiple languages?
Yes, VoiceAIWrapper offers AI voice services using frontier models like ElevenLabs, and ElevenLabs handles multiple global languages. All the languages that are available and offered by ElevenLabs can be used by your AI website chatbot. Beyond multilingual voice, VoiceAIWrapper also allows you to create multilingual client portals and you can also customize your admin portal and add multiple languages.
Can my client see AI chatbot conversations, usage, and analytics?
Yes, every AI chatbot conversation, whether it's chat or a web call, is captured along with the transcripts and the recordings. You can decide whether you want to show these to your clients in their client portal, allow them to export them, and so on.
Can I set my own prices for the AI website chatbots and bill clients directly?
Yes, VoiceAIWrapper allows you to add your own payment integration to bill your clients directly to your bank account. You can use our built-in Stripe integration to connect your Stripe account or you can use our billing APIs to connect with any other third-party system. You can also choose to bill off-platform. You can bill clients in multiple currencies at different frequencies. You can charge clients an onboarding fee, a recurring subscription fee, or an overage fee, or you can also give them AI credit packs that can top up automatically.
How much does a white-label AI chatbot cost to run?
The running cost for your white-label AI chatbot depends upon how many chat interactions and web calls it's taking. With VoiceAIWrapper, you can sign up for a PayasYouGo plan, which does not have any fixed monthly cost. You also get 1,000 AI credits to set up your white-label AI chatbot for free and test it out on your client's website. Beyond that, you can add on AI credits to your account as per usage. You can find more details about white-label AI chatbot cost on the VoiceAIWrapper pricing page.
Can I try VoiceAIWrapper before paying for a fixed subscription?
Yes, you can try VoiceAIWrapper for free with the PayasYouGo plan. You don't need to create a subscription. The PayasYouGo plan also gives you free AI credits, which you can use to test out AI phone calls and AI web chat. If satisfied, you can top up your PayasYouGo account with additional credits and keep on using it on PayasYouGo without any fixed subscription. If you're not using VoiceAIWrapper's own native AI engine and you want to connect keys from, let's say, Retell AI or Vapi, then you need to get a BYOK add-on, which offers a 7-day trial. Then there's a monthly recurring cost for the BYOK connection. If you go for the Scale plan, Scale does not offer a free trial. It has fixed billing and it offers you AI credits with 2 months' rollover. It also does not charge you for any BYOK connections.
What happens when the AI chatbot cannot answer a question?
You can set a clear fallback before you make your AI chatbot public. This fallback statement can help the AI chatbot explain that it does not have the answer and it can offer an agreed-upon next step. These can be, maybe, collecting the contact details of the person who's calling, transferring to a live human being, or offering a standard response.
Set up your branded AI chatbot in under 60 minutes.
Create agents and test the platform for free. Pay only when you start onboarding clients.