How to White Label ElevenLabs Agents for Your Clients

What You Will Need to White Label ElevenLabs Agents

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Watch The Complete ElevenLabs White Label Setup

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This seven-minute live walkthrough describes the full process from ElevenLabs API integration to your branded client portal.

What I show you in the video:

• 01:28: connect the ElevenLabs account.

• 02:09: add agency domain and email settings.

• 02:30: add custom pages and client billing.

• 03:19: assign assets and permissions.

• 03:30: create or sync an agent.

• 04:04: package inbound, outbound, chat, and widget services.

• 05:22: review logs, transcripts, analytics, and client reporting.
  
  

  The six checkpoints in the setup.

What I show in the video.

I recorded the tutorial on August 13, 2026, using the current VoiceAIWrapper workflow and an ElevenLabs account. I started at the provider connection, checked the ElevenLabs asset areas, and followed the same path an agency uses to deliver the result to a client. The important detail is that the agent does not become a disconnected copy. It remains in the connected ElevenLabs account while VoiceAIWrapper controls the agency and client experience around it.

The client-delivery workflow also creates a practical failure mode to test for. A working provider connection is not the same as a finished client handoff. The agency can see an agent while the client sees nothing if the agent, phone number, tools, knowledge, or permissions were not assigned to that client account. That is why this guide includes separate provider, connection, and client-role checkpoints.

The current product supports two creation paths. An agency can start in ElevenLabs and confirm the agent appears in VoiceAIWrapper, or use the VoiceAIWrapper Agent Builder to create it in the connected provider account. Before launch, I would still test the same agent inside ElevenLabs, then sign in through the client role and verify the portal, call records, reporting, and billing path.

What You Should Consider Before You Connect ElevenLabs Agents and VoiceAIWrapper

Do not paste an ElevenLabs API key into a client document, browser script, website widget, or shared chat. VoiceAIWrapper currently requires an unrestricted ElevenLabs API key for the integration to connect, sync, and operate correctly. Applying endpoint scope restrictions can prevent parts of the integration from working. “Unrestricted” describes the key’s permissions. It does not mean the key can be shared or exposed.

Treat this as a high-privilege credential. Create a dedicated key for VoiceAIWrapper, enter it only in the provider-connection area, restrict who can access it, and maintain a documented rotation and revocation process. Do not reuse the key in other applications. ElevenLabs classifies API keys as secrets and recommends service-account keys for backend systems, automation, and production workloads when the workspace supports them. User API keys can have an expiration date, while service-account keys do not expire. Confirm compatibility with VoiceAIWrapper before applying a credit quota or IP allowlist, since either control could interrupt the integration.

Step 1: Create your ElevenLabs Agents account

Go to ElevenLabs and create an account or sign in. ElevenLabs’ Agents quickstart starts with an assistant created from a blank template, but you do not have to finish a production agent before connecting VoiceAIWrapper.

Choose one of two paths:

1. Existing-agent path: create and test the agent in ElevenLabs first. This is useful when you already have the prompt, voice, knowledge base, tools, and phone configuration.

2. Guided-builder path: connect the account first, then create the agent with the VoiceAIWrapper Agent Builder in step 4.

For a first setup, use a real but low-risk test case such as an internal receptionist or a demonstration business. Do not begin with a regulated production client or a live outbound list.

Checkpoint: You can sign in to ElevenLabs, open the Agents area, and identify the workspace that VoiceAIWrapper should connect to.

Step 2: Start the VoiceAIWrapper trial

Start the VoiceAIWrapper trial, create the agency account, and enter the brand details you want clients to see.

The current trial lasts seven days and includes full-platform access. A card is required. Your selected plan starts on day 7 unless you cancel before then. After the trial, ElevenLabs Agents requires an eligible paid plan. The current plan details appear in the cost section below.

Check the live pricing page before purchasing because they can change.

Keep the first setup simple:

• Use a test subdomain until DNS is ready.

• Use an inbox you control for portal email tests.

• Create one client account before configuring several offers.

• Keep client billing off until the portal and agent have passed the client-view test.

Checkpoint: You can sign in to the agency dashboard and see the provider-connection area.

Step 3: Connect ElevenLabs with a Dedicated unrestricted ElevenLabs API key

In ElevenLabs, open the workspace API-key settings and create a dedicated key for the connection. Do not reuse a key from a public widget or a developer’s personal script.

In VoiceAIWrapper:

1. Open the provider connection area.

2. Choose ElevenLabs.

3. Paste the dedicated API key into the protected credential field.

4. Save the connection.

5. Open the ElevenLabs area and check the synced asset groups.

The connected workspace can sync agents, phone numbers, tools, and knowledge-base documents through the provider API to VoiceAIWrapper. ElevenLabs documents authenticated endpoints to create agents, list agents, list tools, list knowledge-base documents, and list phone numbers.

What you should see after connection:

• Agents

• Phone Numbers

• Tools

• Knowledge Base

• Call Logs

• Chat Logs

• Campaigns

If those sections are present but empty, check the selected ElevenLabs workspace, key scope, and whether the source workspace contains the expected assets.

Checkpoint: At least one known ElevenLabs asset appears in VoiceAIWrapper. If the workspace should be empty, confirm a positive connection status or a successful authenticated API response before treating an empty view as proof that the connection works.

Step 4: Create the agent in either system

You can now create the agent in the system that matches your working style.

Option A: Build in ElevenLabs

Use the ElevenLabs dashboard when you want direct access to the provider’s detailed controls. Configure the prompt, voice, language, knowledge base, tools, telephony, and tests there. Then return to VoiceAIWrapper and confirm the agent appears in the connected workspace.

Option B: Use the VoiceAIWrapper Agent Builder

Open the Agent Builder and work through its six stages:

1. Industry

2. Template

3. Business

4. Behavior

5. Tools

6. Review and create

In the Business stage, enter the client’s website. The builder can scan the site and fill editable business details. Review every field before creation. A website can contain stale hours, old services, legal disclaimers, and language that is unsuitable for a spoken conversation.

The builder creates the agent inside the connected provider account. It does not create a separate VoiceAIWrapper-only runtime. The current product workflow supports bidirectional agent sync, so the agency can work from VoiceAIWrapper or ElevenLabs without maintaining two independent agents.

If you give a client Agent Builder permission, the client can run the guided flow from the portal. Keep that permission off until you have defined who approves prompts, tools, and production changes.

Checkpoint: Open the same agent in both systems. Confirm the name and the core business details match before adding it to a client portal.

Step 5: Build the branded client portal

Create the client account in VoiceAIWrapper, then configure the parts the client will actually use.

Brand and access

• Add the agency logo and brand colors.

• Connect the agency domain or subdomain.

• Configure portal email from an address you control.

• Add any custom pages, forms, onboarding instructions, or support links.

• Invite only the users who need access.

Client languages, currency, and pages

Choose the portal languages the client needs and enable the language switcher only after checking every visible label and custom page. VoiceAIWrapper’s portal languages are separate from the languages supported by the ElevenLabs agent and voice. Test both layers before selling a multilingual service.

Set the client-facing currency in the billing setup. The currency and price shown to the client are agency choices. They do not change the currency or rate that ElevenLabs uses to bill the provider account.

Custom pages can hold onboarding instructions, service documentation, forms, external links, embedded views, or support resources. Set visibility by client or billing plan, arrange the page order, and check the result from the client role. Do not use a custom page to expose a provider credential or an unfiltered agency-wide dashboard.

Client users

Invite multiple users when the client needs separate logins for operations, management, or finance. Grant the smallest useful permission set, then test each role. A working owner login does not prove that a restricted teammate sees the correct assets.

Assets and permissions

• Assign the correct agent.

• Assign the correct phone number, knowledge base, tools, and campaigns.

• Decide whether the client can edit, create, launch, export, or only review.

• Hide unrelated agency and provider assets.

• Log in as the client and verify the result. Do not rely on the agency-admin view.

Billing

VoiceAIWrapper and ElevenLabs are two separate bills. Your VoiceAIWrapper subscription pays for the agency delivery platform. ElevenLabs bills provider usage directly to the connected account. VoiceAIWrapper adds no per-minute markup.

Your agency decides what the client pays. In-app Stripe rebilling is available from Growth, while ElevenLabs connectivity starts on Scale. You can sell a subscription, usage, minute packs, setup work, or a combination that matches your service agreement.

The current billing controls support subscriptions, one-time charges, usage packs, and prepaid subscriptions with overage. Build the commercial rule in the client agreement first, then reproduce it in the portal. Test taxes, currency, payment reminders, pack depletion, and overage behavior before inviting a paying client.

Checkpoint: A client-view login shows only the intended agent, assets, pages, reports, and payment controls under your brand.

What the client should see at handoff

Keep the agency relationship primary, but do not promise that the underlying providers are invisible everywhere. Provider or platform names may still appear in technical records, legal disclosures, browser behavior, telephony, or integrations. Check every client-facing surface you plan to deliver.

Step 6: Test the full client experience and launch

Test from the provider layer outward. This makes failures easier to locate.

1. Provider test: run a test conversation in ElevenLabs. Check prompt behavior, voice, tools, knowledge retrieval, phone configuration, and handoff.

2. Connection test: confirm the same agent and its assigned assets appear in VoiceAIWrapper.

3. Portal test: sign in as the client. Check permissions, pages, calls, transcripts, recordings, analytics, and payments.

4. Channel test: test the inbound number, an internal outbound record, and the voice or chat widget you plan to sell.

5. Data test: define the caller details and outcomes the client report needs. Configure the matching structured or dynamic fields in the ElevenLabs agent, then confirm those fields reach the client report, webhook, or CRM.

6. Billing test: use a test payment path before enabling a live client charge.

Do not use a live outbound list for the first test. Use internal numbers and confirm consent, disclosure, calling-time, do-not-call, recording, and data-retention requirements before production. Your agency, client, provider account, telephony setup, and jurisdiction all affect the compliance work.

Launch condition: The agent passes in ElevenLabs, the correct assets appear in VoiceAIWrapper, the client sees only the intended controls, and the call result reaches the right report or integration.

Migrating an existing ElevenLabs agent

You do not need to recreate an existing agent when the required assets are exposed through the connected workspace. Treat migration as a verification task, not as proof that every provider-only setting has moved into the client portal.

1. Connect the API key from the ElevenLabs workspace that owns the production agent.

2. Confirm the existing agent and the required phone numbers, tools, and knowledge assets appear.

3. Open the agent in both systems and compare its name and core business details.

4. Keep detailed provider settings in ElevenLabs when VoiceAIWrapper does not expose them.

5. Assign only the required assets to a test client portal.

6. Run the provider, connection, client-role, channel, data, and billing tests from Step 6.

   
   If an asset does not appear, do not rebuild it immediately. Check workspace selection, API-key scope, asset ownership, and supported integration behavior first.

   
   

Troubleshooting by component

The access-control case is the stop condition. Remove client access before investigating. Never leave an unintended cross-client asset visible while testing other settings.

Five launch channels plus two delivery services

Use these as offer modules, not promises of a fixed outcome. The agency voice AI revenue guide explains how to separate platform, provider, setup, integration, and management costs when you price the service.

For more use cases visit Voice AI Use Cases For Agencies.

1. Inbound AI receptionist

Use an ElevenLabs agent with a phone number to answer common questions, qualify callers, book appointments, and transfer calls. The client portal can expose call history, transcripts, recordings, results, and reporting. See the white-label AI receptionist guide and the inbound agent setup guide.

2. Outbound campaigns

Package lead follow-up, reminders, reactivation, or qualification with uploaded lists or an approved CRM flow. For the commercial client-delivery model, see AI outbound calling software for agencies. The VoiceAIWrapper campaign layer can add calling windows, retry rules, callbacks, do-not-call handling, result fields, and client reporting. Pro also supports phone-number pools that spread calls across assigned numbers. Start with internal test records and follow the outbound calling agent playbook. If the client uses HighLevel, review the GoHighLevel and ElevenLabs integration guide before defining the CRM handoff.

3. Text-only website chat

Add a branded text chat experience to the client’s site. Assign the approved agent and confirm that the chat uses the intended knowledge, tools, escalation path, and lead-capture fields.

4. Voice web widget

Add a branded voice widget for visitors who prefer to speak. Test microphone permissions, mobile behavior, the assigned agent, and the follow-up data the client expects.

5. Multimodal voice and chat widget

Offer voice and text in one website experience when the client needs both channels. Test each mode independently, then verify that both use the intended agent, knowledge, tools, and client reporting.

6. Managed client reporting

Give the client a focused portal for calls, chats, transcripts, recordings, analytics, payments, and the custom pages you choose. This is often the difference between delivering an agent and delivering a service the client can operate.

7. Client self-service with agency approval

Allow selected clients to run the guided Agent Builder or manage approved assets. Keep production changes behind an agency review process until the client has proved they can test prompts, tools, and access safely.

What the setup costs

At the time of this update, ElevenLabs offers a free Agents plan for initial testing. Check current ElevenLabs Agents pricing before quoting provider costs to a client.

VoiceAIWrapper Scale is $249 per month with 10 included client accounts, then $12 per additional account per month. Pro is $499 per month with 20 included client accounts, then $10 per additional account per month. Both include ElevenLabs Agents connectivity. See current VoiceAIWrapper pricing before sending a proposal.

The commercial structure is:

VoiceAIWrapper platform subscription + provider usage paid directly to ElevenLabs + your agency service costs = your delivery cost

Your client price is separate. Put your setup fee, management work, support, integrations, and risk into the proposal instead of treating the provider minute rate as the whole service.

When this setup does not fit

Use ElevenLabs directly if one business is building only for its own internal use and does not need branded client portals, sub-accounts, reseller billing, or agency reporting. Direct use can also be simpler when a technical team wants every provider control in one place and has no client-delivery requirement.

This setup is also a poor fit if your agency does not want to manage API-key security, client permissions, consent, telephony rules, and production testing. VoiceAIWrapper removes the need to build the agency layer from scratch, but it does not remove your responsibility for the service you sell.

For security and regulated projects, review the VoiceAIWrapper security policy, HIPAA information, ElevenLabs documentation, the official domains used in your deployment, and your own legal requirements before launch.