RETELL AI USE CASE
GoHighLevel and Retell AI Integration for Agencies
VoiceAIWrapper allows you to create agents with Retell AI and connect them with your GoHighLevel account and offer it to your GoHighLevel clients. The VoiceAIWrapper app is free to download in the GoHighLevel app marketplace. It offers a native integration with GoHighLevel calendar, and you can directly call contacts inside your GoHighLevel subaccount with Retell AI agents connected through VoiceAIWrapper.
Create agents and test the platform for free. Pay only when you start onboarding clients.
Published Oct 8, 2026 · Updated Oct 8, 2026 · Reviewed by Raj Baruah
Used by teams that have scaled their business on voice AI
A GoHighLevel and Retell AI integration built with an agency-first approach
VoiceAIWrapper has been thoughtfully designed to help you extend Voice AI calling and AI chat to your GoHighLevel subaccounts.
01 / Download the VoiceAIWrapper app from the gohighlevel marketplace
The VoiceAIWrapper app is free to download and listed in the gohighlevel app marketplace.
02 / Create your VoiceAIWrapper account and set up connections
Sign up for a free VoiceAIWrapper account. You can even start with PayasYouGo. Once signed up, connect your Gohighlevel account with VoiceAIWrapper, and connect your Gohighlevel calendar with VoiceAIWrapper. You can create agents natively inside VoiceAIWrapper using the ElevenLabs infrastructure, or you can import agents that you've created inside your Retell AI account using the BYOK option.
03 / Create your AI calling offer
Create a client account inside VoiceAIWrapper for every GoHighLevel sub-account. Create your pricing plan. Assign limits.
04 / Share with your GoHighLevel subaccounts
You can now assign your Voice AI calling offer right inside your GoHighLevel subaccount. Your subaccount users can sign up for your Voice AI service and pay you directly from your GoHighLevel subaccount.
When this setup fits
This solution is ideal if you want to use Retell AI with your GoHighLevel account and you want to offer that as a paid service to your GoHighLevel subaccounts.
If you are not invested in GoHighLevel and it is not necessary to use the setup in this way, you can use any CRM system. VoiceAIWrapper integrates with popular CRM systems like HubSpot, PipeDrive, or any other CRM system using APIs and webhooks. We also have native integrations built for CRM systems.
In case you have built agents inside GoHighLevel and you want to migrate them to VoiceAIWrapper, you can use our migration assistant or just reach out to our team on chat, and we'll help you migrate those agents within a few minutes.
Features
multi-provider AI
Multi-provider integration
Our GoHighLevel VoiceAI integration allows you to use frontier models with VoiceAIWrapper's own AI engine it runs with the ElevenLabs infrastructure. You can also use the BYOK route and plug in API keys from Retell-ai, or Vapi, and offer AI calling and AI chat services to your GoHighLevel subaccounts.
VIDEO WALKTHROUGH
Learn the GoHighLevel Voice AI integration process
In this short video, we show you how to connect Your GoHighLevel sub-account with VoiceAIWrapper for AI calling and AI chat, create your branded client portal, how to create agents easily, and how to create client billing plans to launch your voice AI services business.
integration capability
Ease of integration
VoiceAIWrapper offers a built-in native integration with GoHighLevel. HubSpot and other CRM systems can be connected through APIs and webhooks. It also allows for native calendar and SMS integration. You can also use APIs and webhooks to connect to external systems and tools like WhatsApp.
Reliability
Reliability
VoiceAIWrapper has a 99.9% uptime spread over the last two years, and its uptime is monitored by a third-party provider.
FAQ
Questions that agencies ask us when they look for integration with Retell AI and GoHighLevel
Is VoiceAIWrapper a complete voice AI platform, or do I still need Vapi, Retell and ElevenLabs?
VoiceAIWrapper is a complete voice AI platform. It's created and designed specifically for agencies to create white-label AI voice agents and resell to their clients. You do not need any other provider if you're using VoiceAIWrapper. We give you credits, using which you can create AI voice agents as well as AI chat agents. If you're an agency that has created agents on VAPI, Retell AI or ElevenLabs, you can plug in your API keys from Vapi Retell AI and ElevenLabs, and you can sync your agent inside VoiceAIWrapper. In that case, the AI agents will use the tokens from your Vapi Retell and ElevenLabs account, and your usage will be billed directly to the provider.
I already use other voice AI platforms. Do I need to migrate, and what if I switch providers later?
Depending on the provider that you use, you have a couple of options here: • If you use Vapi Retell or ElevenLabs, you can just connect their API keys to VoiceAIWrapper, and all the agents that you have created will sync with VoiceAIWrapper. • You can copy the prompts you've created on another platform and add them to VoiceAIWrapper. VoiceAIWrapper natively offers a much easier agent creation workflow, which means you can replicate and create the agents within minutes, along with all the tool calls, functionality, and integrations that existed in your previous provider.
Can a voice AI agency serve multiple clients from one provider account?
Yes, you can onboard and sell to multiple client accounts from one VoiceAIWrapper account, and you can create multiple client portals.
Can I sell AI voice agent services under my own brand?
Yes. VoiceAIWrapper lets you run as your own voice AI company, with your own subdomain, logo, colors, emails from your domain, and light or dark mode. Clients never see VoiceAIWrapper or your provider, and you decide what each client can see in their portal.
What does each client see in their portal?
Each client gets an isolated account showing their AI phone calls, recordings, transcripts, analytics, phone numbers, knowledge base and team members. You can keep adding client accounts within your plan's limits.
Can I reuse an AI phone agent setup for new clients?
Yes. Build a phone agent once and reuse its prompts, tools and workflows for new clients, so you don't start from scratch each time.
What is SaaS Creator?
It automates onboarding so you can sell voice AI solutions at scale. Clients sign up through your branded checkout, pay, and submit their business details and knowledge base. Their agent is then created and assigned automatically.
How do I bill clients for AI calling?
Connect your own Stripe account and create your own plans, included AI calling minutes, add-ons and overage rates. You set the prices and keep 100% of the margin, with no revenue share. Offline billing is available if you don't use Stripe, and we can add your local currency on request.
What can an AI call bot do on a call?
Each AI call can handle inbound and outbound conversations, book on Google, Outlook or GHL calendars, transfer calls to the right person, send SMS follow-ups, leave voicemails, and answer from your knowledge base.
How does the AI calling system handle outbound campaigns?
Upload leads or push them in through the API, and your automated call bot runs campaigns with retry logic and calling-hour rules. It can make calls for follow-ups, reminders and lead qualification.
Can I offer AI chat and voice call agents, plus a web widget?
Yes. White-label AI chat and voice call agents together, and put your AI call bot online with a branded voice web widget on your clients' websites.
How does the GoHighLevel integration work?
It's native, and our app is in the GHL Marketplace. A GHL workflow can trigger your AI call bots, and every call result syncs back to the contact in GHL.
Is VoiceAIWrapper a CRM? What else does it connect to?
It isn't a CRM, but it includes lead lists, call logs and analytics. Your automated calling assistant connects to HubSpot, GHL, Airtable, Supabase and others through webhooks, our API, Zapier, Make and n8n.
Which phone providers work with AI phone calls, and can clients keep their numbers?
Any VoIP provider including Twilio, Telnyx and Zadarma. We don't sell numbers. Existing numbers connect straight to your provider without porting, and we don't restrict where you can call.
What languages and voices do the AI calls support?
Agents speak any language that you have configured in your agent setting and can switch languages mid-call if you set them up to. Client portals are available in several languages, including Spanish, German and Italian, and we can add more on request. Cloned and regional-accent voices are available through ElevenLabs.
What is a Retell AI white-label platform?
A Retell AI white-label platform lets your agency sell services powered by Retell AI through your own branded client experience. Retell runs the agents, while VoiceAIWrapper adds client portals, access controls, reporting, campaign management and billing. Your agency manages the client relationship and sets its own prices.
What should I prepare before setting up my Retell AI white-label portal?
Have your Retell AI account and API key, a configured agent, your domain and branding details, and your billing setup ready. Then connect Retell, configure the client portal and permissions, and test the client experience. Preparing these details can help you complete the initial setup faster; agent development, custom integrations and production testing may take longer.
Can I integrate Retell AI with GoHighLevel?
Yes. You can integrate GoHighLevel with Retell AI using VoiceAIWrapper. VoiceAIWrapper gives you two options for adding AI calling and AI chat to GoHighLevel: • You can use VoiceAIWrapper’s native AI calling engine, which uses the ElevenLabs architecture, without connecting a Retell AI account. • If you are creating agents inside Retell AI, you can connect your Retell AI API key and extend AI calling and AI chat capabilities to your GoHighLevel subaccount users. The VoiceAIWrapper app is available natively on the GoHighLevel marketplace and loads right inside GoHighLevel.
Launch your Retell AI agent inside GoHighLevel in under 60 minutes.
Create agents and test the platform for free. Pay only when you start onboarding clients.