White Label Retell AI Under Your Agency Brand
Offer your clients a Retell AI white label experience, with Retell AI powering the voice agents behind your agency brand. VoiceAIWrapper lets you create branded client portals with your agency domain, add client workspaces, campaigns, reporting, and billing controls. Retell AI runs under the hood for agents, provider tools, phone setup, and usage, while clients work through your branded portal for daily operations and pay you directly.
- White label Retell AI agents under your brand.
- Onboard clients on white labeled client portals.
- Offer AI inbound and outbound calling and AI chat services to clients.
· Reviewed by Raj Baruah, founder of VoiceAIWrapper
1,000+ agencies have used the platform · 5.0/5 on SaaSHub and G2 · 60-minute setup · Cancel any time
7-day trial. Card required. Your selected plan starts on day 7 unless canceled.
What Is a Retell AI White Label Platform?
A Retell AI white label platform allows your agency to sell and operate Retell-powered voice agents while using your own client-facing brand. Retell AI remains the provider that runs the agents, voices, tools, phone setup, and provider-side events. VoiceAIWrapper adds the agency layer around it: your domain and brand, separate client workspaces, users, campaigns, reporting, and billing controls. Your agency keeps its Retell AI account and provider relationship. Clients access your service through the branded portal you give them. For the provider-neutral operating model, see white-label voice AI for agencies.
What Retell AI Handles and What VoiceAIWrapper Adds
VoiceAIWrapper does not copy or replace Retell AI - it integrates with Retell AI via its API keys. VoiceAIWrapper gives your agency a client operating layer around the provider account that you own.
See the Retell AI White Label Workflow
This video walkthrough shows how your agency can turn its Retell AI setup into a client-facing offer under your own brand.
How To Convert Your Retell AI Account to A Branded Client Portal
A basic agency setup using VoiceAIWrapper has four parts. The 60-minute target assumes your Retell AI account, agent, domain access, and brand files are ready.
Step 1
Add the API key from your agency-owned Retell AI account. This syncs all your Retell AI assets to our platform. Review our security policy for the agency layer.
Step 2
Add your agency domains, add your inbox for client notifications, connect your Stripe for billing clients.
Step 3
Give each client a separate account and set up client users. Configure client access - you can control what clients can get to see and edit.
Step 4
Verify the connected agent, phone setup, webhooks, campaign schedule, billing rules, permissions, and client view works as intended.
Retell AI White-Label Starts on the $29 Plan
Retell AI white-label is available on every current VoiceAIWrapper plan. You can choose the plan that suits you based on your client count and the agency controls your offer needs.
Keep the two invoices separate. VoiceAIWrapper charges for the agency platform and included client accounts. Retell AI and telephony usage are charged through your provider at their current rates. VoiceAIWrapper adds no per-minute markup. Verify our plans on our current pricing page and provider charges on the official Retell AI pricing page.
Create Your Client Offer Based On Actual Tested Usage, Not the Lowest Published Rate
1
Estimate the expected connected minutes multiplied by the tested Retell AI cost per minute, plus any provider add-ons or monthly items.
2
VoiceAIWrapper subscription, extra client accounts, telephony outside the estimate, payment fees, support, and implementation work.
3
Factor in the client revenue minus provider usage, agency-platform fees, Stipe or bank processing fees and other operational costs. Revisit the calculation when the agent configuration changes.
Example: 10,000 AI voice minutes at Retell AI's published $0.07 to $0.31 range equals $700 to $3,100 in provider usage before costs that sit outside the selected estimate. A client offer that works at the low end can start losing money for you at the high end.
Retell AI White-Label Services You Can Offer Under Your Brand
If you are just getting started, start with one client workflow. Expand after the agent, phone setup, reporting, handoff, and commercial terms work under live conditions.
White-label AI receptionist
Give a client a branded portal for inbound contact capture, call activity, agent access, logs, recordings, transcripts, summaries, outcomes, and reporting where those artifacts are returned by the connected provider. See the white-label AI receptionist use case.
Outbound lead follow-up
Run client-separated campaigns with CRM or API lead intake, schedules, attempts, follow-up sequences, call outcomes, and result delivery through configured webhooks around the connected Retell AI agent.
Appointment handling
Connect approved agent tools for qualification and scheduling, then expose the client-facing activity through the branded workspace. Read HIPAA compliant AI voice agent white-label for healthcare.
Voice and chat offer
Package Retell AI voice with a branded voice or chat widget experience where supported. Retell chat is available on Scale or Pro. Review the voice and chat use case before scoping the client offer.
Support and routing
Use the agent for approved triage, information capture, and handoff while keeping provider functions and client permissions clear.
Multi-client reporting
Give each client access to its own call logs, recordings, transcripts, summaries, and outcomes where returned by Retell AI, while your agency retains account-level control across the portfolio.
Map Your Client Workflow Around Your Retell AI White-Label
GoHighLevel
Send approved lead data into the client campaign and return results through the configured workflow. Follow the GoHighLevel and Retell AI integration path.
Webhooks and automation tools
Use Retell AI call events and VoiceAIWrapper campaign routing to connect tools such as n8n, Make, or Zapier. Authentication and payload handling remain part of the implementation.
Calendars and CRM actions
Configure booking, transfer, CRM, or custom API actions through Retell AI function calling, then expose the relevant outcome in the client workflow.
Telephony and phone numbers
Keep number ownership, carrier setup, and provider-side routing in Retell AI or the connected telephony arrangement. Check the Retell AI phone-number reference.
Other supported providers
Connect additional providers when the selected plan includes them. Each provider keeps its own credentials, capabilities, limits, and charges. Review current supported-provider features.
Support and launch checks
Test credentials, permissions, agent behavior, phone setup, events, client access, and result delivery. Use VoiceAIWrapper support when the agency-layer setup needs review.
What Agency Operators Say About VoiceAIWrapper on G2 and SaaSHub
“We explored multiple platforms before choosing VoiceAIWrapper, and from the very start they stood out as the clear choice for us. Nothing else came close in terms of quality, simplicity, and the genuine support they provide.”
Blake Carter
Sales and Partnerships Director, VOAI
“Been using VoiceAIWrapper for months now. Exponentially changes the way I am able to go to market and serve clients. Raj and team are industry experts for any issues that happen from the greater voice AI tech stack.”
Bob
CEO, MNY NVR SLPS
“The support team has truly gone above and beyond, jumping on calls with me multiple times, patiently walking me through the setup, and making sure I understood everything without ever rushing me. I’m not very technical, but they made the entire process easy and stress-free.”
Anthony King
The Branding Zone
"I can confidently say VAW sets the gold standard for customer service. What really stands out is how seriously they take feature requests. Instead of waiting months (or forever) like with most SaaS companies, VAW listens, acts fast, and actually delivers. Working with them doesn’t feel like I’m just paying for another software subscription. It truly feels like I have partners walking alongside me in my business."
Dylan Meyer
Owner, Aid Financial
“Their white-label platform let us hook up our clients with a nice dashboard to connect all our Retell AI agents, and it just works smooth. What I really like is how quick they are to fix stuff and how much patience they have.”
Pablo Fernandez
CTO, Vressh
“10 out of 10 support. They reply very quickly and even help with things beyond what they officially offer. Very reliable, always staying on top of what’s new, adding features regularly, and listening to the community.”
Mike Mitchell
CEO, Dialverse
Retell AI White Label FAQ
What is a Retell AI white label platform?
A Retell AI white label platform keeps Retell AI as the voice-agent provider while an agency presents client access, branding, campaigns, reporting, and billing under its own brand. Retell handles the agent runtime, voice, provider-side tools, and telephony connections. VoiceAIWrapper adds the custom domain, separate client workspaces, campaigns, reporting, and billing controls, so clients use the agency portal instead of sharing the provider account.
Can clients access Retell AI through my agency-branded portal?
Yes. Your agency connects its Retell AI account, then assigns supported agents and workflows to separate client workspaces. Clients sign in through your branded domain to view the operations and reporting you make available. Retell AI continues to run provider-side agents, tools, phone setup, and usage.
Does VoiceAIWrapper replace Retell AI?
No. You keep your Retell AI account and provider credentials. Retell AI runs the agent, voice, tools, knowledge, phone setup, and provider-side events. VoiceAIWrapper adds the agency and client operating layer. Agent behavior and provider configuration still stay in Retell AI, which keeps ownership and responsibilities clear.
Which VoiceAIWrapper plans include Retell AI?
Retell AI is available on Starter, Growth, Scale, and Pro. Starter includes 2 client accounts, Growth 5, Scale 10, and Pro 20. Growth adds in-app Stripe client rebilling. Scale adds Retell chat and all five supported providers. Check current pricing before purchase because plan terms can change.
Can I bill clients from my white label Retell AI portal?
Yes. In-app Stripe client rebilling is available on Growth and higher plans. Your agency can create client plans, usage packs, and one-time charges, then assign them to client workspaces. Retell AI and telephony usage remain billed separately through your provider arrangements, so client terms should explain both cost layers.
Can I offer Retell AI chat as well as voice?
Retell chat is available through VoiceAIWrapper on Scale and Pro. The same branded client workspace can present supported voice and chat operations while Retell AI remains the connected provider. Check the current pricing page before launch because plan access and product packaging can change.
How long does Retell AI white label setup take?
VoiceAIWrapper uses a 60-minute setup target for a basic branded account. Actual time depends on access to Retell credentials, domain settings, branding assets, a tested agent, phone setup, and final client-view checks. Treat 60 minutes as a preparation target, not a guarantee for every account.
Who pays Retell AI usage and telephony costs?
The agency keeps its provider relationship and pays Retell AI and telephony charges directly. VoiceAIWrapper does not add a per-minute markup. The client price is set by the agency, so the client agreement should state included usage, overages, provider costs, and payment handling.
Can I connect Retell AI and other providers in one agency account?
Yes, based on plan access. Scale and Pro include all five supported providers. Starter and Growth include Retell AI, Vapi, and Ultravox. Each provider keeps its own credentials, capabilities, usage charges, and limits, while VoiceAIWrapper organizes the client-facing agency operations around the supported connections.
Is a card required for the VoiceAIWrapper trial?
Yes. A card is required for the 7-day trial. The selected plan is charged on day 7 unless canceled. Provider usage is billed separately. Refund eligibility is conditional under the current refund policy, so review the trial and refund terms before creating the account.
When is a provider-direct Retell AI setup a better fit?
Working directly in Retell AI may be simpler for one internal project that does not need an agency brand, separate client workspaces, client billing, or a client-facing portal. VoiceAIWrapper fits an agency managing several client accounts that need separation, branded access, reporting, campaigns, and billing controls.
Integrations
VoiceAIWrapper integrates with leading voice AI providers, automation platforms, CRM systems and more.
View other use cases for voice AI white label
VoiceAIWrapper allows you to use voice AI for multiple business use cases, like sales lead qualification, inbound customer support, appointment scheduling, and white label AI receptionists for agencies.